OTOinsights

PermissionTV Reviews Latest OTOinsights Report on Viewer Engagement with Internet Video

We want to thank our friends at PermissionTV for their review of our latest OTOinsights report Titled "Emotion, Engagement, and Internet Video". The segment starts at 15:55 on the video time line. However, I would everyone to watch the whole session.

MITX | One to One Interactive Engagement Series: "Player Engagement & In-Game Advertising"

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On March 2th, 2008 One to One Interactive and MITX bowed the first presentation in its new Engagement Series.  Jeremi Karnell, President of One to One Interactive and Tyler Pace, Research Assistant Indiana University School of Informatics presented initial findings from their research titled "Player Engagement & In-Game Advertising".  Hosted by UK Trade & Investment at the British Consulate in Cambridge, MA. the presentation is an early insight to what will be a formal report that will be published in Q2 2008. 

Key  Findings:

• High impact ads may be located at both frequent and terminal game play points such as finish lines, save screens, menus, etc.
• If you know your brand is not familiar to the player base of the game/genre, highly visible placement will improve recognition and association.
• If your brand is familiar to the player base for the game/genre, placement is less important to success.
• Primary research to quantify player physiological engagement with specific game titles may help in media buying selection process and ensure higher brand recognition/recall.