One to One Interactive announced today that it has acquired Bluestreak's IonMX (http://www.ionmx.net), a Rhode Island-based email marketing solutions and services company, as well as its messaging platform and corresponding technologies. The IonMX brand, formerly of Bluestreak, Inc., will be incorporated into the growing portfolio of opt-in messaging products offered by One to One’s OTOlabs division. The current version of the IonMX technology is an advanced permission-based marketing platform with applications for both email and RSS. Additional features, including SMS capabilities, are currently in development, and will be released in the coming months.
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