Today, Mass High Tech featured two of Boston's leading Neuromarketing Research Firm's in an article they published titled "Innerscope Research tests biometric response to Super Bowl Ads". The article highlights how Innerscope Research and One to One Interactive's Quantemo Lab are using cutting edge Neuromarketing Research techniques to measure human emotional response to media.
NECN plans to review in tonight 6:30pm broadcast here in New England. For those of you interested, tune in!
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