One to One Interactive made a big splash at the 13th Annual MITX Awards on Wednesday night, with over seventy OTO'ers dominating seven tables at the show.
OTOi, a One to One Interactive company, scooped up two 2008 Awards for Comcast (out of a total of ten OTO nominations):
1) The Comcast Business Class Spring Promotion Campaign won the "Best Direct Response" category.
2) The Comcast Pandora Sponsorship won the "Best Use of Sponsorship category.
"We see this recognition as a testament to the incredible work we have been doing for Comcast over the past year; additionally, we are grateful to have received the highest number of nominations, ten overall, for the 2008 MITX Awards. It is encouraging to see that a lot of the work we are doing for our Fortune 1000 clients continues to get recognition for its best-in-class quality and execution," said Jeremi Karnell, Co-Founder and President of One to One Interactive.
You can read more on the details on each award here.
Additionally, the OTO marketing team, in a joint effort with Zugara, created an interactive video for this year's MITX Sports theme. The video invited the audience to determine the outcome of a football play between the "Conglomerate" agencies and the "Independent" agencies. Depending on the outcome of a live SMS (text messaging) poll, one of two scenarios were played... This type of interactive video was a MITX first, and it was a huge hit with the crowd.
...And on Wednesday night, the people had definitively spoken: the Independents won the vote, outmaneuvering and vanquishing the sluggish conglomerates!
We will put up a link to the video shortly, so that you can test it out for yourself...
All-in-all, it was a terrific show. We're all looking forward to next year's MITX Award show.
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