Below is a partial definition of Neuromarketing that I plan to use to update the current Wikipedia page dedicated to the subject (which I feel is a bit dated and too narrowly focused):
Neuromarketing is a new field of research which uses medical technologies and scientific method to study consumers sensorimotor, cognitive, and affective response to marketing stimuli.
Thoughts, feedback, edits?
Jeremi Karnell-President, One to One Interactive
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