Dr Walter Carl, the students in his Advanced Organizational Communication class (Spring 2006) at Northeastern University and John Cass and his colleagues at Backbone Media, recently published a research paper that seeks to uncover reasons, conditions, and factors that make a corporate blog successful.
The research team interviewed twenty corporate bloggers from companies of varied size and industry, and asked each blogger a series of standardized questions. After careful review, the research team identified five factors for a blog's success:
1. Culture
2. Transparency
3. Time
4. Dialogue
5. Entertaining Writing Style and Personalization
thanks for the mention, hope the paper helps the industry.
Posted by: John Cass | November 17, 2006 at 04:54 AM