One to One Assigned Oversight of MITX Digital Marketing Track

One to One Interactive has been asked to help launch and oversee the MITX Digital Marketing Track.  The track will focus on best practices, methods, and case studies associated with current and emerging Internet enabled technology platforms and their application to enterprise marketing and communication efforts. 

We felt that with all of the buzz around Consumer Generated Media (CGM) & Web 2.0 these days, a Panel exploring those issues would be timely.  To that end, MITX and One to One is announcing today the first series in the MITX Digital Marketing Track titled: Web 2.0: Engaging the Long Tail. This panel, scheduled for March 15th (venue TBD), will focus on the next generation of on-line services generally referred to as Web 2.0: i.e. Social Networks, Blogs, Podcasts, Tags, Wikis, Social Bookmarks, etc. 

First, I want to express my excitement around our moderator: Henry Jenkins III, DeFlorz Professor of Humanities and Director of Comparative Media Studies, Massachusetts Institute of Technology.  He first came to my attention when I was reviewing the agenda for the iMedia Brand Summit scheduled for February 5-8.  He is giving the Keynote Address titled "Convergence Culture: Consumer Participation and Branded Entertainment". 

Not to be overlooked, I believe we also have recruited a group of amazing panelists.  Jack Barrette (Category Development Officer, Yahoo!), Adam Cutler (User Experience Director, IBM's Innovation Technology Center), Jim Nail (CMO, Cymfony), and Phil Hollows (President, Feedblitz) have all agreed to participate in the event.

In the spirit of the Panel's topic, we are looking for venues that will provide audience members Internet connectivity during the event so that they will be able to blog, record podcasts, etc.   We are also exploring an option to invite a select group of bloggers to attend the event free of charge. 

I will continue to post updates as things evolve over the next month.  Special thanks goes to Sara Fraim (MITX) for her ongoing assistance and support.

Jeremi Karnell-President, One to One Interactive